Fitness apps and wellness platforms collect health and biometric data โ weight, workout history, sleep patterns, heart rate โ which is classified as sensitive personal data under GDPR. Wearable integrations (Apple Health, Google Fit, Fitbit) add additional data streams that must be disclosed. Following Brexit, the UK retained its own version of GDPR (UK GDPR), supplemented by the Data Protection Act 2018. The UK GDPR is closely aligned with EU GDPR but enforced by the ICO (Information Commissioner's Office).
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Following Brexit, the UK retained its own version of GDPR (UK GDPR), supplemented by the Data Protection Act 2018. The UK GDPR is closely aligned with EU GDPR but enforced by the ICO (Information Commissioner's Office). UK GDPR fines can reach ยฃ17.5 million or 4% of global turnover. Organizations serving both UK and EU residents must comply with both frameworks.
Fitness apps and wellness platforms collect health and biometric data โ weight, workout history, sleep patterns, heart rate โ which is classified as sensitive personal data under GDPR. Wearable integrations (Apple Health, Google Fit, Fitbit) add additional data streams that must be disclosed.
Data typically collected by Fitness / Wellness businesses: biometric data, workout logs, weight and body measurements, sleep data, health goals, wearable device data
Yes โ under UK GDPR, a Cookie Policy is legally required. You must obtain consent from users before placing non-essential cookies, and your policy must clearly explain which cookies you use and why.
A typical Fitness / Wellness website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under UK GDPR, a Cookie Policy alone is not sufficient. You must also implement a consent mechanism (cookie banner) that allows users to accept or reject non-essential cookies before they are placed.