Marketplaces are data controllers for both buyers and sellers, making their privacy obligations more complex than single-sided platforms. You're responsible for how third-party sellers handle buyer data transacted through your platform, and you must disclose data sharing between parties, dispute resolution processes, and rating/review systems. The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data.
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The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data. It applies to businesses that meet certain revenue or data processing thresholds. Fines range from $2,500 per unintentional violation to $7,500 per intentional violation.
Marketplaces are data controllers for both buyers and sellers, making their privacy obligations more complex than single-sided platforms. You're responsible for how third-party sellers handle buyer data transacted through your platform, and you must disclose data sharing between parties, dispute resolution processes, and rating/review systems.
Data typically collected by Marketplace businesses: buyer and seller profiles, transaction history, messaging data, payment details, reviews and ratings, ID verification data
A Cookie Policy is best practice for CCPA, even if not strictly mandated. It demonstrates transparency and builds user trust. For Marketplace businesses using analytics or advertising tools, it is strongly recommended.
A typical Marketplace website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under CCPA, a Cookie Policy alone is not sufficient. A consent mechanism is recommended for analytics and marketing cookies to align with global privacy best practices.