Real estate websites collect lead information โ names, phone numbers, income details, and property preferences โ which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks. The GDPR (General Data Protection Regulation) is the world's most comprehensive data privacy law, applying to any organization that processes data of EU residents โ regardless of where the organization is based.
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The GDPR (General Data Protection Regulation) is the world's most comprehensive data privacy law, applying to any organization that processes data of EU residents โ regardless of where the organization is based. Non-compliance can result in fines of up to โฌ20 million or 4% of annual global turnover, whichever is higher.
Real estate websites collect lead information โ names, phone numbers, income details, and property preferences โ which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.
Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data
Yes โ under GDPR, a Cookie Policy is legally required. You must obtain consent from users before placing non-essential cookies, and your policy must clearly explain which cookies you use and why.
A typical Real Estate website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under GDPR, a Cookie Policy alone is not sufficient. You must also implement a consent mechanism (cookie banner) that allows users to accept or reject non-essential cookies before they are placed.