Travel agencies collect a combination of personal, financial, and sensitive data β passport information, travel dates, accommodation preferences, health requirements for certain destinations, and payment details. This information is shared with airlines, hotels, tour operators, and foreign governments, creating a complex web of data sharing that must be fully disclosed. The United States has a sectoral approach to data privacy β no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect.
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The United States has a sectoral approach to data privacy β no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect. Key federal laws include COPPA (children's data), HIPAA (health data), GLBA (financial data), and CAN-SPAM (email marketing). FTC enforcement can result in significant penalties for deceptive data practices.
Travel agencies collect a combination of personal, financial, and sensitive data β passport information, travel dates, accommodation preferences, health requirements for certain destinations, and payment details. This information is shared with airlines, hotels, tour operators, and foreign governments, creating a complex web of data sharing that must be fully disclosed.
Data typically collected by Travel Agency businesses: passport and government ID, travel dates and itineraries, accommodation preferences, health and dietary requirements, payment information, frequent flyer numbers, visa information
A Cookie Policy is best practice for US, even if not strictly mandated. It demonstrates transparency and builds user trust. For Travel Agency businesses using analytics or advertising tools, it is strongly recommended.
A typical Travel Agency website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under US, a Cookie Policy alone is not sufficient. A consent mechanism is recommended for analytics and marketing cookies to align with global privacy best practices.