Real estate websites collect lead information β names, phone numbers, income details, and property preferences β which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks. The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data.
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The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data. It applies to businesses that meet certain revenue or data processing thresholds. Fines range from $2,500 per unintentional violation to $7,500 per intentional violation.
Real estate websites collect lead information β names, phone numbers, income details, and property preferences β which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.
Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data
A Cookie Policy is best practice for CCPA, even if not strictly mandated. It demonstrates transparency and builds user trust. For Real Estate businesses using analytics or advertising tools, it is strongly recommended.
A typical Real Estate website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under CCPA, a Cookie Policy alone is not sufficient. A consent mechanism is recommended for analytics and marketing cookies to align with global privacy best practices.