Real estate websites collect lead information — names, phone numbers, income details, and property preferences — which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks. The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data.
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Introduction
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Information We Collect
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How We Use Your Information
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How We Share Your Information
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Cookies and Tracking Technologies
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Data Retention
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Your Rights Under the GDPR
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Your California Privacy Rights (CCPA)
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Your Rights Under the DPDPA (India)
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Children's Privacy
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Data Security
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Third-Party Links
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Changes to This Privacy Policy
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Contact Us
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The California Consumer Privacy Act (CCPA), enhanced by the CPRA in 2023, gives California residents extensive rights over their personal data. It applies to businesses that meet certain revenue or data processing thresholds. Fines range from $2,500 per unintentional violation to $7,500 per intentional violation.
Real estate websites collect lead information — names, phone numbers, income details, and property preferences — which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.
Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data
Yes. If you collect any personal data from users — including email addresses, analytics cookies, or payment information — you are legally required to have a Privacy Policy under California Consumer Privacy Act (CCPA) 2018, California Privacy Rights Act (CPRA) 2023. Non-compliance can result in significant fines.
A CCPA-compliant Privacy Policy for Real Estate businesses must disclose: what data you collect (name, email, phone number, property preferences, financial qualification data, mortgage inquiry data), the legal basis for processing, data retention periods, and users' rights. Right to know what personal information is collected, used, shared, or sold.
A Real Estate typically collects: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data. Under CCPA, each category of data must be explicitly disclosed in your Privacy Policy along with the purpose for collecting it and the legal basis used. Failing to disclose any collected data category is a violation.
Non-compliance with CCPA requirements can result in regulatory investigations, enforcement actions, and reputational damage. Annual privacy policy updates required.