Free Cookie Policy Generator for Real Estate — US Compliant

🇺🇸 Key US Requirements

The United States has a sectoral approach to data privacy — no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect. Key federal laws include COPPA (children's data), HIPAA (health data), GLBA (financial data), and CAN-SPAM (email marketing). FTC enforcement can result in significant penalties for deceptive data practices.

• Privacy policy must accurately describe actual data practices (FTC Act Section 5)
• COPPA compliance required if your site knowingly collects data from children under 13
• CAN-SPAM compliance for all commercial email communications
• State laws may apply: California (CCPA), Virginia (VCDPA), Colorado (CPA), and others
• "CalOPPA" requires a privacy policy for any site accessible to California residents
• HIPAA Business Associate Agreements required if handling health data

Real Estate — Specific Considerations

Real estate websites collect lead information — names, phone numbers, income details, and property preferences — which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.

Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data

• Lead data sharing with agents and brokers
• Mortgage and financial inquiry data handling
• Property listing third-party data
• CRM system disclosures
• Fair Housing Act compliance notice