Real estate websites collect lead information — names, phone numbers, income details, and property preferences — which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks. The United States has a sectoral approach to data privacy — no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect.
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Introduction
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Information We Collect
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How We Use Your Information
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How We Share Your Information
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Cookies and Tracking Technologies
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Data Retention
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Your Rights Under the GDPR
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Your California Privacy Rights (CCPA)
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Your Rights Under the DPDPA (India)
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Children's Privacy
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Data Security
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Third-Party Links
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Changes to This Privacy Policy
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Contact Us
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The United States has a sectoral approach to data privacy — no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect. Key federal laws include COPPA (children's data), HIPAA (health data), GLBA (financial data), and CAN-SPAM (email marketing). FTC enforcement can result in significant penalties for deceptive data practices.
Real estate websites collect lead information — names, phone numbers, income details, and property preferences — which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.
Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data
Yes. If you collect any personal data from users — including email addresses, analytics cookies, or payment information — you are legally required to have a Privacy Policy under FTC Act Section 5, COPPA, CAN-SPAM Act, HIPAA (if applicable), State privacy laws (CCPA, VCDPA, CPA, etc.). Non-compliance can result in significant fines.
A US-compliant Privacy Policy for Real Estate businesses must disclose: what data you collect (name, email, phone number, property preferences, financial qualification data, mortgage inquiry data), the legal basis for processing, data retention periods, and users' rights. Privacy policy must accurately describe actual data practices (FTC Act Section 5).
A Real Estate typically collects: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data. Under US, each category of data must be explicitly disclosed in your Privacy Policy along with the purpose for collecting it and the legal basis used. Failing to disclose any collected data category is a violation.
Non-compliance with US requirements can result in regulatory investigations, enforcement actions, and reputational damage. HIPAA Business Associate Agreements required if handling health data.